Irish E-Commerce Survey Launched

The survey will accept responses until April 1st, 2011 – after which time it will be closed. So please fill it out early. Preliminary results will be available after the 8th of April and full results after April 22nd.

This survey aims to expand the available knowledge of the e-commerce sector in Ireland, equipping existing and future Irish e-commerce businesses with relevant statistics useful for both benchmarking and predictions.

Direct Link to the Survey: Go Direct to the Irish E-Commerce Survey

Why Participate?

You are involved in E-Commerce in Ireland. At present there’s very little information about Irish E-Commerce, it’s hard to know how well you’re doing vis-a-vis the sector as a whole. One way to learn more is to participate in a survey, the more companies that participate, the more accurate and robust the information collected.

With better information it will be easier for you to:

  1. measure how well your e-commerce business is doing with respect to the sector as a whole
  2. predict how well you should do if you intend to get into a new area of e-commerce or spend more on marketing to increase traffic to your site.

Should you wish for a personalized report with your company information benchmarked against the industry in which you compete and the country as a whole, please enter your email when prompted in the survey.

But is the survey anonymous?

Yes, the survey is completely confidential and anonymous. The data is protected. A general report on the survey, using all information gathered, will be made public. Raw data will only be made available to researchers on valid request. We will not sell your data and we will make no attempts to connect you to the information you provide. You need only answer the questions you are happy answering.

More information on Data Protection and Privacy

Okay, what will I need?

We ask quite a number of questions – and if you have all the data at your fingertips to answer the questions then great!

You will find the full list of questions here: Full List of Survey Questions

I don’t have all that info, what’s the most basic level of participation?

Other than the very general questions about your business, if you can only answer three questions then make them the following:

  1. What was the total turnover through your site for 2010?
  2. What was the total number of orders through your site for 2010?
  3. How many visits did your site have in 2010?

These are the most important questions and if you were able to answer only these it would be good enough for us – almost all other questions are optional. You should be able to find the answers to questions 1 and 2 in the Administration Panel of your website, and the answer to question 3 in Google Analytics (or similar tracking software).

If you have any questions, or need any help, please feel free to contact us:

I’m ready – take me to the survey!

Great – go directly to the survey with this link: Direct Link to the Irish E-Commerce Survey

Support Us and Connect with Us

Follow us on Twitter and please use the #irishecommercesurvey hash tag if you mention the survey.

You may also connect with us on LinkedIn

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