Data Protection & Privacy

Due to the sensitive nature of the data that will be collected during the survey process, we wanted to take a moment and reassure participants that the information will be secure. The survey is completely anonymous. There will be general questions on a company’s industry participation, but there will be no questions that would identify a company specifically. Again, there will be no link between the information collected and a specific participating company. Should participants wish to receive a personalised report, participants will need to enter a valid e-mail address. However, this is optional and does not have to be a company related email address.

The survey will be launched through Qualtrics, a U.S. based company specializing in market research and enterprise feedback management. The company provides a privacy statement explaining that it does “not sell or make available specific information about our clients, their clients, or either of their data.” The privacy statement also asserts the following: “Qualtrics complies with the U.S. and E.U. Safe Harbor Framework…set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries.” This framework was developed to allow U.S. organizations a means of complying with the European Commission’s Directive on Data Protection. While the data will be stored temporarily in the US, it will be removed promptly at the end of this project.

Lastly, the company website provides a statement on data security validating that Qualtrics adheres to industry standards and has taken a number of steps to ensure the complete protection of data collected.

Should you have any other questions or concerns about the privacy and security of information collected in the survey, please contact us at


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