For an informed Irish E-Commerce Sector

The survey will accept responses until April 1st, 2011 – after which time it will be closed. So please fill it out early. Preliminary results will be available after the 8th of April and full results after April 22nd.

This survey aims to expand the available knowledge of the e-commerce sector in Ireland, equipping existing and future Irish e-commerce businesses with relevant statistics useful for both benchmarking and predictions.

Direct Link to the Survey: Go Direct to the Irish E-Commerce Survey

Why Participate?

You are involved in E-Commerce in Ireland. At present there’s very little information about Irish E-Commerce, it’s hard to know how well you’re doing vis-a-vis the sector as a whole. One way to learn more is to participate in a survey, the more companies that participate, the more accurate and robust the information collected.

With better information it will be easier for you to:

1. measure how well your e-commerce business is doing with respect to the sector as a whole
2. predict how well you should do if you intend to get into a new area of e-commerce or spend more on marketing to increase traffic to your site.

Should you wish for a personalized report with your company information benchmarked against the industry in which you compete and the country as a whole, please enter your email when prompted in the survey.

But is the survey anonymous?

Yes, the survey is completely confidential and anonymous. The data is protected. A general report on the survey, using all information gathered, will be made public. Raw data will only be made available to researchers on valid request. We will not sell your data and we will make no attempts to connect you to the information you provide. You need only answer the questions you are happy answering.

More information on Data Protection and Privacy

Okay, what will I need?

We ask quite a number of questions – and if you have all the data at your fingertips to answer the questions then great!

You will find the full list of questions here: Full List of Survey Questions

I don’t have all that info, what’s the most basic level of participation?

Other than the very general questions about your business, if you can only answer three questions then make them the following:

1. What was the total turnover through your site for 2010?
2. What was the total number of orders through your site for 2010?
3. How many visits did your site have in 2010?

These are the most important questions and if you were able to answer only these it would be good enough for us – almost all other questions are optional. You should be able to find the answers to questions 1 and 2 in the Administration Panel of your website, and the answer to question 3 in Google Analytics (or similar tracking software).

If you have any questions, or need any help, please feel free to contact us: info@irishecommercesurvey.com

I’m ready – take me to the survey!

Great – go directly to the survey with this link: Direct Link to the Irish E-Commerce Survey

Support Us and Connect with Us

Follow us on Twitter and please use the #irishecommercesurvey hash tag if you mention the survey.

You may also connect with us on LinkedIn

Since we know that everyone is busy with the day to day running of business, we wanted to provide as much information as possible to help prepare everyone for the survey. Some of the questions will be insight and opinion related. Below is a list of items that relate to questions requesting hard figures. Organizing this data in advance will speed up the survey taking process. All information requested in the survey will pertain to Financial Year 2010, and we ask that responses be in Euro where applicable. As a reminder, the survey is completely anonymous; however, any questions pertaining to sensitive company information will still be optional. We want you to feel comfortable and able to choose the information you would like to share. For further details on data privacy and protection, click here.

Company Corporate Information

Total Turnover

E-Commerce Website Information

Total Visits

Total Orders

Turnover

Average Conversion Rate

Average Basket Value

Average Bounce Rate

Pages Viewed per Visit

Time Spent on Website per Visit

Cost per Acquisition Information

Information regarding online and offline advertising spend related to the company’s e-commerce website(s) will also be requested (i.e. Google AdWord Spend, Facebook Advertising, TV, Radio, etc) .

Please feel free to contact us with any questions on how to access the information we are requesting or for definitions of specific survey terms.

For those who don’t know, Realex is a leading European payment services provider headquartered here in Ireland. With the start of 2011, the company has revealed some incredibly interesting e-commerce information. During 2010, Realex processed more than €9bn, an increase of around €3bn from the previous year. The growth came from both an increased number of companies signing up with Realex as well as an increased amount of volume from existing businesses. Additionally, consumers spent an average of €252 per transaction in November 2010; this was up from €182 in the same month of the previous year.

While the company is focused on international growth – over 50% of what they process is for international clients – the Irish market is still important and growing. Because of their interest in the Irish market, Realex “analysed the numbers for 2010, and of the total €9.6bn, approximately €1.4bn related to Irish based SMEs.” These numbers represented a 38% increase in what had been processed in 2009. 71% of this increase came from existing online retailers increasing their sales, while 29% represented new Irish online businesses.

Many thanks to Realex for providing such enlightening e-commerce information. For further details, please see:

Realex Payments announce profits of €780k as turnover increases to €7 million and

Irish businesses taking advantage of online commerce

We now have a LinkedIn group – The Irish E-Commerce Survey! Join the group and begin participating in the discussion on the upcoming survey and e-commerce in Ireland.

We have created the group to facilitate an ongoing discussion between those interested in Irish e-commerce. Updates on the Irish E-Commerce Survey will also be reported through the LinkedIn group.  Join now and get connected with others participating in Ireland’s e-commerce market and stay up-to-date on the latest information!