Why Participate?

Because it is undeniably valuable to know the economics of your market.

And, the only way we’re going to discover anything about the economics of the e-commerce market right now is by surveying it. This means asking you, and every other business we can get in front of, questions about your business. If you choose to answer, you may do so with complete anonymity.

We will put the information we gather from you together with the information we gather from others in your industry, and present you with an overview of the current performance of your industry online.

This is a ‘help me help you help us’ situation. While we understand you will hesitate to release certain statistics pertaining to company business, the outcome for participating companies is highly relevant e-commerce information. The more companies that participate, the more reliable the data collected. You know as well as we do that there is currently a lack of Irish e-commerce information; this survey could begin to solve that problem.

A ‘personalised’ Report Card

If you submit a valid e-mail address at the completion of the survey, we will provide a personalised report with company statistics, industry sector statistics, and overall Irish statistics.

Essentially, this will be a report card of how your company is doing versus your industry and Irish e-commerce on the whole.

We will not try to trace the e-mail address you provide, or try to identify you and your data by your e-mail address (or by any other means), we will not share these ‘personalised’ reports with any third parties, and if you feel uncomfortable providing an e-mail, a general report with Irish statistics and information broken down by industry will still be provided  for free download once the survey is complete.

The Benefits in General

The benefits of having information for the Irish market are numerous. Part of the survey will include questions on the perceived market size of each industry allowing for an educated estimation of overall market size. There will also be hard data on conversion rates. For existing companies, this information will enhance benchmarking ability as well as illuminate which sectors might contain the most potential for expansion and diversification. By and large it will increase participants’ knowledge base, arming them to better compete in the Irish e-commerce sphere.

We know everyone is busy with days full of meetings and deadlines, but we truly feel the results of this survey will be extremely beneficial to all companies competing in the Irish e-commerce sphere. Upon the launch of the survey, we hope each company will spare a few minutes to complete the survey!

Okay, I’m convinced – what now?

Great! Well you may wish to review the questions: Overview of Survey Questions. Or you may want to familiarise your self with the Survey Definitions and how to Find the Relevant Statistics.

Finally, if you have a boss or a client you need to convince to take the survey – or from whom you need to get permission to take the survey – we have some pointers here.


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