Information Needed for Survey
Since we know that everyone is busy with the day to day running of business, we wanted to provide as much information as possible to help prepare everyone for the survey. Some of the questions will be insight and opinion related. Below is a list of items that relate to questions requesting hard figures. Organizing this data in advance will speed up the survey taking process. All information requested in the survey will pertain to Financial Year 2010, and we ask that responses be in Euro where applicable. As a reminder, the survey is completely anonymous; however, any questions pertaining to sensitive company information will still be optional. We want you to feel comfortable and able to choose the information you would like to share. For further details on data privacy and protection, click here.
Company Corporate Information
Total Turnover
E-Commerce Website Information
Total Visits
Total Orders
Turnover
Average Conversion Rate
Average Basket Value
Average Bounce Rate
Pages Viewed per Visit
Time Spent on Website per Visit
Cost per Acquisition Information
Information regarding online and offline advertising spend related to the company’s e-commerce website(s) will also be requested (i.e. Google AdWord Spend, Facebook Advertising, TV, Radio, etc) .
Please feel free to contact us with any questions on how to access the information we are requesting or for definitions of specific survey terms.
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