Archive for the ‘ Irish E-Commerce ’ Category

Why participate in the Irish E-Commerce Survey

This is a ‘help me help you’ situation. While we understand there may be some hesitance to release certain statistics pertaining to company business, the outcome for participating companies is highly relevant e-commerce information. The more companies that participate, the more reliable the data collected. As mentioned before, there is currently a lack of Irish e-commerce information; this survey could begin to solve that problem.

Should a company submit a valid e-mail address at the completion of the survey, we will provide a personalized report with company statistics, industry sector statistics, and overall Irish statistics. Essentially, this will be a report card of how your company is doing versus your industry and Irish e-commerce on the whole. However, if a company feels uncomfortable with providing an e-mail, a general report with Irish statistics and information broken down by industry will still be provided.

The benefits of having information for the Irish market are numerous. Part of the survey will include questions on the perceived market size of each industry allowing for an educated estimation of overall market size. There will also be hard data on conversion rates. For existing companies, this information will enhance benchmarking ability as well as illuminate which sectors might contain the most potential for expansion and diversification. By and large it will increase participants’ knowledge base, arming them to better compete in the Irish e-commerce sphere.

We know everyone is busy with days full of meetings and deadlines, but we truly feel the results of this survey will be extremely beneficial to all companies competing in the Irish e-commerce sphere. Upon the launch of the survey we hope each company will spare a few minutes to complete the survey!

Next up…example questions for the survey.

Information about data protection and privacy

Due to the sensitive nature of the data that will be collected during the survey process, we wanted to take a moment and reassure participants that the information will be secure. The survey is completely anonymous. There will be general questions on a company’s industry participation, but there will be no questions that would identify a company specifically. Again, there will be no link between the information collected and a specific participating company. Should participants wish to receive a personalized report (more on that later), participants will need to enter a valid e-mail address. However, this is optional and does not have to be a company related email address.

The survey will be launched through Qualtrics, a U.S. based company specializing in market research and enterprise feedback management. The company provides a privacy statement explaining that it does “not sell or make available specific information about our clients, their clients, or either of their data.” The privacy statement also asserts the following: “Qualtrics complies with the U.S. and E.U. Safe Harbor Framework…set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries.” This framework was developed to allow U.S. organizations a means of complying with the European Commission’s Directive on Data Protection. While the data will be stored temporarily in the US, it will be removed promptly at the end of this project.

Lastly, the company website provides a statement on data security validating that Qualtrics adheres to industry standards and has taken a number of steps to ensure the complete protection of data collected.

Should you have any other questions or concerns about the privacy and security of information collected in the survey, please contact us at

Why create an Irish E-Commerce Survey

How many Google searches have to be run to find current statistics relating to the status of Ireland’s e-commerce sector? Too many. Few results turn up that are relevant to the specific statistics that would be helpful to existing or emerging companies. By the time one finds a minimum number of potentially useful data, such as the total revenue from the online channel or upcoming trends, it is easy to forget why one started the search in the first place. Not to mention that many of the statistics are rarely on a country basis much less broken down by sector. The most recent State of the Net quarterly issue states that “there is a scarcity of robust e-commerce data in this market.” Agreed.

As more and more consumers are turning to the internet to research products and make purchases, e-commerce is becoming an increasingly important aspect of conducting business. The Winter 2010 State of the Net bulletin explains that “Irish businesses are losing out to overseas e-commerce providers which have been aggressively targeting Irish consumers.” As of November 2010, of the 66% of Irish businesses that had websites, only 21% had e-commerce capability, according to the .ie Domain Registry.

If Irish companies hope to compete, knowledge of important statistics related specifically to the state of Irish e-commerce and the different sectors within it would be incredibly useful. This is where our survey comes into play. Because the market is changing rapidly, the goal of the survey will be to keep Irish e-commerce statistics current and relevant while also simplifying the data search.

The launched survey will be aimed at companies competing in Irish e-commerce. Among the data gathered will be information regarding turnover, conversion rates, traffic, and total orders. The results of the survey will allow for better benchmarking for those already competing in the Irish e-commerce sphere. Wouldn’t it be useful to know in what areas your company needs to work at to improve results? New ventures will also benefit through having a greater understanding of realistic expectations and projections. The more information available, the better prepared companies will be to compete. Lastly, as the hope is to complete the survey annually from this point forward, it will provide an understanding of how the state of Ireland’s e-commerce is changing through the years.

Stay tuned for more information on the survey and the types of reports we intend to make available to participating companies…